68 items · 10 categories · 28 must-haves · Updated March 2026

💡 Pro tip: Start with every 🔴 Must have item first — those are the ones that will bite you on launch day. Come back for the rest in week two.

📊 Analytics & Tracking

• [ ] Product analytics installed (PostHog, Mixpanel, or Amplitude) 🔴 Must have
• [ ] Key activation & retention events defined — not just pageviews 🔴 Must have
• [ ] Google Search Console verified and sitemap submitted 🔴 Must have
• [ ] Bing Webmaster Tools set up 🟠 Should have
• [ ] Session replay enabled for debugging UX issues ⚪ Nice to have
• [ ] Funnel tracking: signup → activation → conversion 🔴 Must have

🔍 SEO & Discoverability

• [ ] XML sitemap generated and submitted 🔴 Must have
• [ ] robots.txt configured correctly 🔴 Must have
• [ ] OpenGraph images set for all key pages 🔴 Must have
• [ ] Twitter / X card meta tags added 🟠 Should have
• [ ] Structured data / JSON-LD (Organization, Product, FAQ) 🟠 Should have
• [ ] Canonical URLs on every page 🟠 Should have
• [ ] Meta titles & descriptions written for all pages 🔴 Must have
• [ ] Social previews tested (opengraph.xyz or metatags.io) 🟠 Should have